Okay, I did some measurements on my a570 100e with external power supply at 3.0 V (measured from camera input) using a 1 ohm current measurement resistor (which would be too large for REC mode, but is suitable for this).
The green power LED remained enabled when I booted using firmware upgdade from PLAY mode menu, so I added code to turn it off and measured again. Results below are with the power LED disabled (it drew 41 mW, btw).
I took readings using two multimeters and verified that the current is DC with an oscilloscope. Camera input power results were as follows:
NOP blinker AUTOBOOT: 210 mW
NOP blinker FW UPGRADE: 242 mW
Wait for int AUTOBOOT: 186 mW
Wait for int FW UPGRADE: 218 mW
For validation comparison to old results, I measured the easiest one i.e. AV plug in, play mode lens in, no CHDK and got Pin=366 mW.
Anyway, there's clearly some difference between the NOP loop and the one that sits waiting for an interrupt, and there's also something normal boot powers on that doesn't get shut down at fw upgrade reboot. This 186 mW is a not that good, it should drain a set of 2500 mAh AA cells in 31 hours or so assuming 2.3 V average battery voltage.
Random note: If during any of these experiments power button is pressed down, input power increases by about 1.8 mW. No other button has this effect. From a hardware point of view this makes sense and I suppose it doesn't really matter even for the "power button glued down" hacks since they run from external power that's switched on/off when required.